I work in embedded teams to turn complex B2B SaaS products into revenue generators, consistently for the past 8 years.

At Limejump, then Shell, I led end-to-end design for renewable energy trading products that collectively lifted weekly active usage from 7% to 36% within 6 months, contributing to a 84% customer renewal rate.

Now I design the admin experience for data archiving and compliance products. Helping IT teams handle audits via data-heavy dashboards and task management systems that remove second-guessing.